Statistics reveal that people prefer to buy brands that they like and can associate with. A business can improve brand recognition and likeability by giving it a human face with facebook. The human face does not refer to the profile picture on your facebook shop or page. It refers to facebook interactions that let the target audiences know that your business cares about them. People will choose to visit your facebook store or click on the “like” button only if they think that it is interesting and worth their time.

How to use facebook

Simply creating a facebook storefront and business page cannot improve sales. What you need to do is ensure that the page is actively monitored and managed. This means that your facebook account needs to be accessed daily. You need to respond to comments posted by friends and visitors. Take the time to post personalized responses by adding the person’s name. You can also initiate and encourage discussion. This may pertain to your business or to issues that would interest your customers and fans. The Kellogg’s facebook page is a wonderful example of how businesses should interact with fans. Keep your fans entertained and interested with regular blog posts or create a section that offers valuable and useful information.

Social media offers businesses a unique chance to gain a better understanding of their target audience. This allows them to create marketing campaigns that will be effective and improve sales. Facebook also gives customers the freedom to interact with their favorite brands. This helps them express themselves and to ensure that they get the products and service that they desire.

Integrate your online and offline marketing efforts. Corona Light chose to include pictures of its facebook fans on its billboard on New York City’s Times Square. This increased the brand’s fan following greatly and fans loved being part of the brand’s facebook based advertising. However, access to its business page is restricted to fans. It is vital that visitors don’t feel coerced into clicking on the “like” button, rather than wishing to click it because they like your brand.

Great customer interaction

Improve customer service by responding to all queries and feedback. This lets your customers know that you value their business. Even an unsatisfied customer can be appeased and will give your brand another chance. On the other hand, if you only focus your efforts on sending out marketing messages you will not receive such a response. Similarly, if you rarely use your facebook page your target audience will take notice of your ambivalent attitude towards the network and customers.

Make shopping a fun and exciting experience and promote social commerce. Use an application such as Storefront Social to create a store that does justice to your business. Showcase your products and tempt customers with exclusive offers for facebook users. A bit of research will reveal creative and fun ways to promoting shopping on facebook. You can promote your facebook storefront by placing facebook ads strategically according the interests of your target audience.