A start up home business owner needs to ensure that the business is well recognized by its target audience. While having a great product is the first step towards business success, it also needs to be marketed properly.
Facebook offers start ups an excellent platform to approach prospective customers and offer information regarding the brand and its product line. The social network can be used in versatile ways. One of the biggest advantages that a facebook page offers is the fact that a business can build and cement its brand identity.
Interaction and sales
By engaging customers on its facebook fan page, start up home businesses can gain a good understanding of their target audience and what interests them. Customers can also freely interact with the brand and share queries and opinions. Interestingly, there are several instances of facebook users choosing to invest in startups. Thus, being on the social media site offers start up owners the opportunity to create a face and reputation to go with their business.
Along with quality content and it is also crucial that fans and visitors are able to view product details and buy them on the facebook storefront. Social commerce offers home businesses an excellent way to market and sell their products. Used wisely, a facebook page can improve SEO of a business and improve traffic to the facebook store. While some apps such as Storefront Social allow customers to shop on the social network, others direct fans and customers to the bran’s website.
Storefront Social allows businesses to offer content in several languages. This makes it an excellent app for businesses the world over. Facebook storefronts can also accept several currencies, giving the store a global outlook.
Marketing and revenue
Social media marketing is effective in more than one way. Every time a fan chooses to click the ‘like’ button or makes a purchase at the facebook shop, it encourages his or her friends to check out the business on facebook. There is nothing better than word-of-recommendations that convince customers to try a new brand. Hailey’s Beads & Bows is a handmade accessories boutique. The facebook store offers a wide range of products that fans would love to share with their friends.
It is important to market the business in subtle ways. A business owner could focus on issues that are relevant to the product line or to the target audience. The ‘notes’ tab can be used well to this end, and the business owner can also post blogs on the fan page. Quality is of the utmost importance when a manager is posting pictures, videos or comments to keep fans informed about products and upcoming events. It is crucial for a start up to understand its customers and give them what they want. People prefer to choose brands they like over those that they don’t.
Bangle Wood Craft Supplies is a unique example of the power that facebook can give small or home businesses. The online craft store offers unfinished wooden bangles and pendants that customers can buy and finish by themselves.