Most restaurants do good business because they have a great reputation of offering a fine dining experience. Word-of-mouth is crucial in this service industry. People love to recommend good restaurants to their friends. They don’t feel shy of voicing their opinion after they have had a less than perfect experience at an eatery.
Facebook has become a popular platform that people from across the world use to interact with their friends. They are influenced by what their friends think and experience and also play a key role in shaping the reputation of a restaurant. It is important for restaurants, cafes and bistros to have an active presence on facebook. This will ensure that patrons and prospective customers can find the business easily.
Power to the fans
99 restaurants reach out to millions of its customers across the United States through their facebook fan page. Every time the business posts a comment or picture it receives a tremendous response from its fans. It is crucial that business managers pay equal attention to all posts and comments. In fact, negative feedback can be used to gain a patron’s trust and faith.
It is important that a restaurant’s customers feel appreciated and are given the attention they deserve. A prompt and honest reply on the facebook fan page can help business managers control a situation from getting from bad to worse. This makes it important that the facebook account is monitored and managed effectively several times during the day.
Give them something to rave about
A restaurant can use facebook to publicize a change in its menu, upcoming events or educate customers about how a certain dish is made or eaten. It is important that the facebook fan page offers quality content that fans would like to read and enjoy. It would be wise to focus on the business’ USP or unique selling point. The focus should be on what makes the restaurant popular and visible. For instance, Hooters is best known for its Hooters Girls, casual dining and the ambiance it offers its patrons. The facebook fan page focuses on the same and allows its employees to connect with fans. It also includes videos that feature the Hooters Girls.
The SubwayFacebook page keeps fans up to date on the brand’s online and offline marketing initiatives. People love a good deal and Subway ensures that its facebook fans are able to make the most of the deals available in restaurants in their city. The brand also has ‘The Flavorizer’ that allows fans to create their own personal recipe for breakfast. This also gives the business insight on the kind of flavors and ingredients that interest their patrons.
Some restaurants also accept reservation on facebook. Hanover Street Chophouse uses the Open Table app to invite fans to make their reservations on facebook. It is important for a restaurant to use its facebook space effectively. The fan page improves SEO and helps internet users find the restaurant quickly through a search engine.
Storefront Social is an app that can help a restaurant create a facebook shop that will showcase its products, and sell them. The app lets a business offer content in several languages and accepts transactions with multiple currencies.