Small businesses discover the tremendous potential of social media

Social media is a powerful tool in the hands of small businesses. Used correctly it allows a business to interact with its target audience and create enough interest to have them returning to the business page over and again. If you thought that social media is for the bigwigs such as Wal-Mart and Coca Cola, you will be pleasantly surprised. There are numerous small businesses that use social media to improve brand recognition and revenue.

Keep interaction personal and interesting

Ana White is a carpenter and a homemaker. She offers her clientele easy to follow blueprints for DIY projects. She connects well with her growing list of customers by using social media. Her website is warm and informative and this is also the tone that she sets on her social media interaction. Her ’Brag Blog’ and video demonstrations deserves special mention. Her facebook page, Knock-off Wood, has a 50,000 + fan following.  Interestingly, a lot of the content on the site and facebook page comes from her fans.

Using social media well

A J Bombers is a hamburger restaurant in Milwaukee, Wisconsin, that has quickly gained fame by using social media well. Despite an inauguration during recession the business has made a success of itself. The restaurant has a website that offers its menu and also lets customers order online. It is on Facebook and Twitter. The brand uses excellent pictures on its wall and fans cannot be tempted but to comment and order.

The pictures matter

Easy lunch Boxes, is a business that rose from a mother’s need to send her kids to school with a nutritious and balanced meal. The website is vibrant and educative and Kelly Lester, the CEO and mom, uses social media to keep her target audience aware of the many advantages of using her products. The small business’ facebook page has a wonderful photo section that makes planning and packing a lunch box so much fun. The business is also on Twitter and keeps followers interested in the brand with interesting offers and useful information.

Scott Jarvie is a well renowned wedding and nature photographer, and even has a technique, the ‘Jarvie Window’ named after him. His website has some exceptional pictures that he has taken and he uses social media to ensure that his fans and followers can interact with him. He uses his facebook blog to keep visitors and fans tuned into the best deals and options before them.

Enhance Me creates wonderful products and gifts by placing the photographs of children and adults amidst magical and fun settings.  The brand uses social media to keeps its fans and visitors informed of the best offers and deals. Its facebook shop will soon showcase some of the brand’s products. A quick perusal of the photo albums give visitors a good idea of what to expect.

It is important for every small business to understand how social commerce can improve its sales. Use an application such as storefront social to create a facebook store that will allow customers from across the country and globe to shop at your store. You can offer content in multiple languages and accept transaction in several currencies.