Shopping where you socialize or socialize where you shop? Social commerce intends to make both these propositions a reality. People love to socialize and they find that social media makes the process easier and simpler. They also like to socialize while they shop. This gives them the opportunity to ask for their friends’ advice and recommendations. They are also able to read the testimonials by customers.
A business perspective
Faith and trust are the keywords when it comes to shopping. In an era when every cent counts, it is quite natural that people want to buy products and services that will give them value for their money. For a business, it is important that its brand can be easily accessed on facebook and gives customers a good understanding of the brand. The facebook store offers fans and visitors a chance to peruse the products and shop online.
Research indicates that to become a trusted brand a business needs to keep its interaction on facebook personal and it also needs to live up to the expectations of its consumers. A visit to the facebook fan page and store should be an experience that fans and visitors should want to repeat again.
The facebook storefront is important for a business as customers can see the range of products on the social network. Even if they don’t choose to shop at the store, it generates interest and helps fans keep the brand and products in mind. Facebook users love to share information regarding their experience with brands and products. This in turn brings the brand in focus and promotes social commerce.
Social media is a great way to make a marketing campaign go viral. It is especially wonderful for campaigns that require the customers to react or take action. Social commerce promotes product awareness and in turn makes the customers feel empowered.
For a small business social commerce is a terrific way to market the brand to a large audience. Businesses should use an app like Storefront Social to customize their facebook shop. The business manager can choose a language and can allow the store to accept transactions with multiple currencies. This gives the store a global appeal and increases its target audience.
Why customers love social commerce
Empower the people and they will put their faith in your brand. This principle has brought success to many a business. Customers need to feel important and treated as such. They need to know that brands want to know what they like and what they hope for. Social commerce is an excellent way to engage customers and improve sales.
Customers love a good deal. They like to spread the good word amongst their friends as easily as they would talk of a bad experience with a brand. Social media gives them the opportunity to express themselves and for the brand to develop a strong relation with its customer. Negative feedback can also be transformed to assure customers of a better performance in the future. Customer service is a crucial part of promoting brand loyalty and can be addressed effectively through social media.