Top 3 ways to divert traffic to your facebook shop

It is possible to create a facebook store in a matter of minutes. However, experts recommend that you spend some time deciding on how you wish your shop to look. Some key issues that need your attention include the store name. It is best to go with a name that clearly states what your facebook shop sells. Here are some great ways to divert traffic to your facebook shop.

Style and design matter

The design of your facebook shop is a key factor in how visitors react to it. A store should be pleasing to the eye and offer content and navigation that make shopping fun. Use an application such as Storefront Social to create a facebook shop that is perfect for your brand. The application allows you to customize your facebook space and ensure that you leave a lasting impression on visitors.

People love to talk about something they like or dislike. Social media gives them the perfect opportunity to share their thoughts and opinions. It doesn’t take long for a good facebook marketing campaign to go viral. Do ensure that your facebook shop is user friendly and remember to respond to queries, requests and complaints efficiently. Offer your customers the convenience of paying in multiple currencies, content can also be offered in several languages.

Great offers and freebies

Everyone loves a great offer. After doing research on what your target audience finds interesting create offers that are difficult to resist. A good example is the launch of Microsoft’s facebook page for Bing that gave away FarmVille currency to its new fans. Sometimes an offer may not benefit the facebook users directly but give them an opportunity to support a good cause. Such was the case when SouthWest partnered with the Make a Wish Foundation. The airline contributed a dollar to the foundation every time a passenger checked into an airport served by SouthWest.

Use applications that make it simple for customers to shop at your store. Shopping on facebook is more fun when friends can shop together at your facebook store, in real time. Similarly, you may like to consider applications that can help customers visualize how they would look with the products that you showcase. This is ideal for brands that sell fashion.

Interesting content

Facebook users appreciate brands that offer great content. To make your facebook shop and business page unique it should offer tips and information that competitor pages don’t. The Kellogg’s Cares campaign is committed to educating young people across the world about the importance of good nutrition. For this initiative Kellogg’s joined hands with Feeding America.

The P&G Everyday Solutions facebook page offers fans free samples and coupons. It makes it easier for customers to shop for everything they need without stretching their budget. Make your facebook storefront a special place for fans to visit. Offer tips and insight on how they can use the products that your brand offers. For instance, if your brand sells clothing then create a section that helps customers choose styles and colors that will suit their body shape and coloring. A happy and satisfied customer is bound to talk about his or her experience with their friends and help divert traffic to your website.